J.R – A story of a man’s elevation… told through sounds
There are different sides of Sav Deneiro‘s Artistry. On one hand, the 28 year old lyricist has exercised his penmanship through universally acclaimed projects “Freestyle Thursdays” and “Vol.II”. Both projects were 2 months spread apart, to follow up to his Debut Self- Produced Studio Album “Today=Tomorrow.” On the other hand, Sav Deneiro is also a producer! Dating back to 2010, when Sav Deneiro first started crafting music, he has always had an ear for production, with adding elements to his musical releases. “Freestyle Thursdays” was the first Self Produced released from Sav Deneiro in 2024. While previewing songs on social platforms (Instagram, Tik-Tok & Snapchat) Sav Deneiro came back to double up on another Studio Project “Vol.II.” With singles like “Reveal Me” & “Marietta ’15”, it was proven that not only can Sav Deneiro tap into a more minimalistic/ cinematic production, but he could also sell records with this new given art. Just after month’s release of “Today=Tomorrow”, Sav Deneiro has returned yet again to release an instrumental album, with the title of the album “J.R”. Here is what Sav Deneiro has to say of his new album release.
” I had to take months off to finish Today=Tomorrow. I went through life problems, and always tried to have a perfect song for those life situations. Taking whole songs and scrapping those ideas, made me frustrated to the point where I stopped rapping all together. I was done sitting and trying to think of concepts to a beat I made about a week ago. Man, there were some beats that I had for 3 months, and I’m telling you, I was in my bag when I made it. I remember mixing a synth loop, and I just started freestyling on it for 10 mins. I got tired of freestyling, then I quickly realized that I was just tired of rapping at that point. 3 albums back to back, of bars, beats & flows, bro… I was drained. I still have my talent, which I could expose at any given moment, but I was drained yo! So I stopped. I took a break and had myself a music vacation. I went to a lake front to write a letter about my frustrations to God with this musical journey. Now, let me tell you how God works! I literally got all of my frustrations out right, then a few birds started to come around surround the area I was sitting at. I heard some of the birds chirping, and I started recording them. I made me feel free and in-tune with nature. It brought me back to when I was a kid, just like a free-feeling, you know? Then I instantly thought of a concept, of telling a story from a boy, turning into a man. like literally, the whole process of coming from my mother’s womb into the world, then going through the woes of the world, while having GOD guide me through those worldly trials. I wanted the titles of the production choices to match the storyline and the overall theme of this album. This album was a risk-take though. I think listeners wanted me to just stick to rap, or do some features, or maybe even a video for YouTube (shrugs). Yet, I think this was absolutely the right choice for me to make. I love making beats! I love making beats more than rapping nowadays. The reason I say that, is because I don’t have to be hard on myself when finding a direction for sounds. I feel like Kanye West or Mike Dean, or someone like that when I’m locked in the studio just mixing beats. Maybe even adding a bell or a choir sound. Shoot, sometimes no drums. All that was left to actually craft this album, was conversation between my mom, and my biological father. My father actually just had a heart attack recently. I pray for him! I feel like I needed some clarity regarding past trauma with him. Once I had those conversations, I could finally feel like this album was ready to be released. Plus, I’ now officially proud to be named “J.R” after my father.”
“J.R” Is Out Now On All Streaming Platforms (Apple Music, Spotify, YouTube Music & Tidal)
