In this time there are many ways to promote yourself and your release. But despite social media and the latest promo methods, interviews remain an extremely important part of any promotion. With a good interview you not only reach your own fan base, but also arouse interest in people who have not known the music before and might otherwise never have discovered it.
The rise of online music streaming services has changed the music landscape from the ground up. Unknown musicians can go viral overnight and gain worldwide exposure.
So today it is possible for almost anyone to create music and market it themselves. This requires neither large investments for the production of sound carriers nor a record contract with one of the major music labels in order to be successful.
However, the demands on an artist have also changed. After all, musical talent, diligence, discipline and good relationships are by no means enough to make the breakthrough as an independent musician, so that a life from music is possible.
That’s why musicians need to be well positioned, especially online.
As an independent artist, you need to have a strong online identity and constantly provide engaging, quality content in the form of images, videos, and posts, as well as communicate authentically with your fans.
On WhatsMusic.de, you’ll find exciting articles and tips on how to overcome the challenges of the modern artist.