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Sav Deneiro’s “J.R II” Is Out On June 30th!

written by Sav Deneiro and WhatsMusic.de

There comes a time where music translates to different avenues in the atmosphere. Whether you listen to music on a casual basis or a distinctive level, there is a possibility where the listener can tune in on a similar vibration to an artist, or have “background music” fluttering through speakers throughout the day. In this case, Sav Deneiro can do both Creatively with no comprise, while reaching new levels in frequency with mixing and vocals. Deneiro has tested the waters in his 2025 release titled “J.R” to showcase his production skills, while telling his own story of becoming a man in his own right. Only containing 6 instrumentals, and 1 prelude to his successful single “From the Soul” there seems to be a theme with Deneiro’s recent releases that has listeners searching for something more. Whether it is more production, or more rapping (which I would personally love both) some releases have outro’s that has an open window for a follow up project, but seems to have a closed door on the current project at hand. The “Freestyle Thursdays” series in particular is the best series in his discography as far as traditional releases. Each volume indicates where Deneiro is at in his life, even though they may be similar themes carried over unto new releases. “Vol. II” is where you see Sav Deneiro reaching for a wider audience with vulnerable lyrics, “Long days of dreaming/ of 9-5’s & those salaries”. While listening to his latest work “Vol.III”… I had an epiphany. Sav Deneiro’s most impressive albums usually comes in trilogies. On each “Freestyle Thursday” album, I can hear the progression. I can hear the production stripped down in the purist form. Even on “Rap From Pain” off of “Vol. III” the only sound the drives the record is a downtempo 808 drum, while the record is uplifted with chords and progressions later within the listen. If I am correct, this would mean that there will be a journey of new sounds on this next upcoming album titled “J.R II.”

After doing “Vol.III” and the final trilogy version, I had over 100 beats left on my laptop. Most of them were very organic and feel goodish, you know what I mean. A few weeks went by, and as always, life stuff just keeps happening over and over again. I took a step back to analyze my situation and was like I know where this is coming from. I know how the devil operates, but God is great… All the time!  I was on the verge of crashing out. Scratch that, I was crashing out. I was saying things that made my family and friends concerned. They were like this isn’t you. You don’t usually talk like this. I love you, and I don’t want to see you go down a dark path again. You’ve made it so far. At that time, I was being stubborn and did not want the advice I was getting. I felt like I held soo much in from trying to hold on to stability, people gaslighting me, and honestly…I felt discouraged by God. I felt like he was seeing what I was going through, but was not listening to my prayers. I was feeling the devil coming around, trying to steal my joy. trying to make me feel weak, like nobody is listening to my music or my message. Like I’m just working hard just to work, with no relief or reward at the end. Yet… Who is the greatest of all in these situations…GOD! I had to remember that, and it really humbled me down to size. I apologized to my friends and family for my actions, and started praying. I got open and honest about my smoking habit to my therapist, and she told me to stop. Those things right there, was the hardest things that I have ever done since being in this position. I’m very transparent, but only on a certain level with individuals, and that was the problem. I always was able to express myself in music, but not soo much with others. I isolate myself when I feel like I am at my weakest level, and that is not the healthiest thing to do. My significant other told me that she sees God in me. She gave me advice that only me and her can understand, and literally gave me an energy boost. Mrs. Anna is a person I have known since I was a toddler, and see has looked out for me and prayed for me in this journey, as well as my mother. When I felt everyone I loved looking over me, I knew that I had to change my actions and words. I felt like I can’t stop here. God is not done with me. I have to keep putting out my heart, my art. I have to keep inspiring. So, after soaking in all of those emotions, all of those trials, I did what I do best, I created music. Not just music either, but another “J.R” album. I didn’t want to just title this “J.R II” for no reason. It actually is significant to the first release. On the first one, I told a story of a young boy turning into a man, now this is the story of a man going through manly things. I wanted to make the production darker and louder, so I could get out my frustrations. “Sonic” was the first beat I made, and I just recorded it right on the spot. I recorded the whole album in 3 days, and I spent 3 days mixing the album. I just went off of feeling with this one. I relegalized that I can make song into a hit, and other ones like Youthfulness I wanted to let people know that I am still an human being with same emotions that everyone can have. “I be feeling life overrated/ life be life-ing” is one of the most honest and vulnerable lyrics I could lay down on this album. So in a nutshell, I’m giving you my darker tones. My progressive side, and still maintaining my artistic integrity on here too. Production like Organic/Pridelnad was a beat that brings everything to a happy feel. I made that as soon as I got out of that depression mood. This album is an offering to the world of how to continue to push through, even when you feel at your lowest, because is was definitely at my lowest point making this into fruition.”

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Tell us about yourself, who are you and where do you come from?

I was born in The Bronx, New York City. I moved to Marietta, Ga in 2010 when I was 14. I was introduced into making music by my church brother around my high school era, which made me grab an interest in making beats. I made a few beats early on, but then I fully switched to recording vocals in studios, then eventually by myself. I have been doing the same every since then.

How was your passion for music born? Who are your idols?

Man…Hip-Hop is in my blood. I was born in 1996, so there was already B.I.G and Rocafella records just tearing up the city. Nas is my favorite rapper from that era. The one true artist, like true true artist that I resonated with was Kanye West. I loved the first 3 albums when I had them on my MP3 player. I went and bought his Dark Fantasy album physically, just because it was that amazing. I just liked everyone from that era. It represented elite lyricism. There’s a few people I’m leaving out from that era and I apologize to them. Oh…I can’t forget G.O.O.D. Music. G.O.O.D. Music was my favorite group.

What kind of music do you do?

I would describe my music in 2 ways. Emotionally conscious, and socially provoking. I produce all of my music, from beats to recording and mixing. I use my emotions that I may feel to create an atmosphere (uplifting, dark tones, euphoric) and deliver well crafted intentional bars that makes you just…think…you know. That’s where I can mix my social thoughts or messaging to either challenge a listener, or resonate with a listener. Either way, I just make music that you have to rewind and repeat. Maybe a few times (haha) something you can ride and vibe to, and music you can get militant to.

What is the most important song for you? What message do you want to convey to the listener?

With every album I release, I usually have a “standout record” that listeners gravitate to. I released “Vol.III” in April, so I would say my most important record of this year is “From The Soul”. I wanted to let people know where my headspace is coming from, as a black man. My thoughts of reparations, and emotional guidance through heartbreak are laid out on the table on this one. “Still heal your heart/ while placing some good discernment in”. Powerful bars bro!

Why should a listener who doesn’t know you listen to your music?

I feel like I provide a balance within Hip-Hop. I give substance in the art-form of storytelling. Especially in creating production. Creativity period! I want to show people that they can be their comfortable selves, and also praise God in music as well. Most people say they don’t want to listen to a person rapping about God over choir production or organs. Now, if there was someone that could break that mold (Kanye West, Chance The Rapper)… then that can bring God to a palatable place for people to appreciate with no boundary. I think that’s the best way to heal people, and my purpose in life is to heal myself and others.

What are your future projects? Where do you see yourself 5 years from now?

I have another album after this album. I have another one after that! And I have 2 more! I never stop recording. Like, never ever! I can say that I am working with Def Jam artists, as well as producing EP’s with my friends and giving them shine. I didn’t even know that my friends could make music. I feel truly blessed though, so I can say that I see myself being an activist for social justice. Definitely in a position where I can bring real change to the world. I would love if a label (Def Jam, RocNation) was behind that vision to spread the message out. That’s like my overall vision with this music journey.

Tell our readers a funny episode that happened in your career as an artist.

I don’t know if it is funny, but I was slighted early in my music career. I wont say any names, but there was a G.O.O.D. Music artist that I inputted some mixing and drums for. I didn’t know how publishing and record points work, and I took some upfront money that was offered for my services. In the span of 5 years, I only received $5,000. So what, like only $1,000 a year, for a record that was streamed 9 million times. Smh, Bittersweet funny story (laughs).

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