Professional Services for your success
As a musician, you need to produce quality tracks – and market yourself and your music. Now that music is primarily digital, you can control every single step of the PR process yourself but you shouldn’t try to do everything yourself.
What it means to be an independent artist?
The best way to succeed as an independent artist is still to invest as much time as possible in improving your songs. But as an independent artist, you also need to develop a strong brand, and your online identity is the main key.
Create a headquarters for yourself.
Think of your website as the online home for you and your band. Building a strong website is a top priority. This is where your fans (old and new) will find tour dates and official news.
Use your website to control your image and spread your message – you can even sell fan merchandise. Also, optimize search engine optimization so that your website reaches as many potential listeners as possible.
Blog about it.
Run a blog on your website (try WordPress) and show your audience a more intimate side of you. Update it with notes from the studio or the road. Post your song lyrics and use the space to explain some of your more obscure references (if you want to).
Just remember to keep the content as fresh as possible.
E-mail your fans.
Build a solid database of contacts and then use them. Collect emails – via a landing page, through social media, on your website and at gigs – and commit to sending out a newsletter regularly.
Reward your fans for opening emails and reading through them by including promo codes in your emails. Be sure to include links in each email that take your fans back to your website or social media pages.
Perfect your press package.
Good PR makes a difference – but you don’t have to spend a lot of money to make a big impact. Putting together a solid press package with a press release, photos, a band bio and links will save you time later (and when you’re on the road).
A press package is a reliable way to get media attention and make it easy for the press to cover your work and promote upcoming gigs.
Make YouTube your channel.
A polished, professional YouTube channel that links to your website and social media pages and is constantly updated with video content will help you gain new subscribers (and fans) and reach an audience you might not find otherwise.
You can also use the platform to connect with other musicians. Just make sure your music videos are of high quality, and get help with post-production if needed.
Having a strong social media presence is a must these days. But don’t waste your time on irrelevant platforms. Focus on the social media channels your fans actually follow (and use).
I love Instagram, Facebook and Twitter, but I use each platform for different things. Find out where your audience is and try Insta Stories, Insta Live and other live streaming apps to show your fans a more spontaneous side of you.
Take your audience with you on BTS (behind the scenes) when you’re preparing a show or playing an acoustic set. Use the comments for real-time feedback and direct interaction with your audience. And don’t be afraid to enlist the help of a social media professional if you feel like you don’t have time to post yourself.
Turn to music and audio professionals.
This is the real number one thing you should do. Before you start promoting, you need to have something worth promoting. Get help with everything from mixing and mastering to finding producers and composers or other musicians and singers to work with and perfect your tracks.
Being an independent artist has never been easier. The digitization of music has changed the rules of the game, and there are more ways than ever to reach your fans. Just don’t be afraid to ask the pros for help along the way.