Where Independent Music Finds Its Voice

Sara Beth Yurow, an American pop-punk artist from Kailua, Hawai’i, moved to LA in 2018 to pursue music. She grew up immersed in Hawaiian culture but always felt a pull to explore the world outside. Yurow’s passion for music began early in her life and was further inspired by Avril Lavigne. Her music, described as mainstream with an edge, emphasizes authenticity. Her debut single, “Twenty One Night Stands,” set to release on July 28th, tells a story of redemption and healing. Yurow is excited about her future projects, including another single and an EP. She also shares a humorous episode from her appearance on Hawai’i Five-0.

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Tell us about yourself, who are you and where do you come from?

So I am an American pop-punk artist, and I’m from a beach town in Hawai’i called Kailua. Looking back, I had a very unique, very Hawaiian childhood, but at the time it seemed completely normal to me, and I always had this deep curiosity and passion for the outside world, that culminated in my move to LA in 2018 to pursue music. I know, you probably hear that all the time, but back in Kailua, I was the only person I knew who did that.

How was your passion for music born? Who are your idols?

I have been passionate about music for as long as I can remember. Some of my earliest memories are singing on the preschool swings; my mom likes to tell people that I wouldn’t go home until I was all sung out. And then, as I got older, I added on songwriting, and it just became this incredible outlet for all the things I wanted to tell people in real life, but for whatever reason, didn’t feel like I could. When Avril Lavigne came on the scene, that was such a game changer for me. Along with my grandpa, she really inspired me to start writing my own songs. I just so admired someone using their own words to go against the status quo. I was at the age when you really start coming into your own, and I didn’t like the overly feminine, suppressed ideal of a woman I felt like society wanted me to become. Avril Lavigne gave me another option. I went from a kid singing Disney songs for fun, to feeling like I really had something to say; like I stood for something.

What kind of music do you do?

I’m really in love with pop punk and pop rock; I like to think of it as mainstream with an edge. Just everything about it-from the sound, to the aesthetic, to the message. An electric guitar chord played just right gives me a rush like nothing else I’ve ever experienced-I’d patent that feeling if I could. I know some people feel like you can’t be mainstream and still be a rebel-which I get-but I think the most important thing in music is to just be as absolutely authentic as you can, which I work really hard to do.

What is the most important song for you? What message do you want to convey to the listener?

My debut single, “Twenty One Night Stands” is actually set to be released July 28th, and what I love about the song, is how it tells a story about how someone can heal after being broken. The lyrics are actually “I ain’t even tryna be/ Baby, I’m just being me/ You said you’d give up those twenty one night stands for me”. A guy willing to throw away a lifestyle of sleeping around with multiple women for one authentic, down-to-earth girl? In a society where we’re all constantly being bombarded with messages of sex, that’s such an incredible 180. And yeah, it would be nice if he was never a player to begin with, but life doesn’t always happen that way. Life is messy, life is making mistakes, sometimes there are whole parts of your life that you’re not proud of. But being able to come out of it, and be a better person? That’s beautiful-that’s redemption-and that’s ultimately what my song is about.

Why should a listener who doesn’t know you listen to your music?

Because it’s good. I’m just kidding! I think, again, what you’ll get out of my music is a level of authenticity I’d like us to see more of in the entertainment industry. My songs are completely free from AI. My music wasn’t taken from another artist, or pitched in a board room, or somehow algorithmically designed to be mass-consumed. It was written on the bus. And on my phone. And during work, about real things. And if you’re big on supporting women in entertainment, my music has been completely created by myself and my producer Natalia Bortolotti, who has done incredible for herself in a very male-dominated industry. Something that’s also really unique about me, and I know this is rich coming from a girl who’s first single is called “Twenty One Night Stands”, is I don’t sell messages of sex or drugs in my songs. We are so over bombarded by the media by messages of promiscuity and substance abuse, to the point where it’s not just normalized, but idealized. I believe you can be edgy and rebellious without being self-destructive.

What are your future projects? Where do you see yourself 5 years from now?

After “Twenty One Night Stands” is launched, I have another single I’m looking at releasing that I’m really excited about, collimating in an EP hopefully at the beginning of next year. Five years from now, I’d really love to be signed with a label and releasing more music. And traveling! I absolutely adore traveling. I have hundreds of songs I’ve written, so I’m definitely not short on material. I’d love to continue to be involved in entertainment, and I’d love to use some of the profits to go towards helping out with international humanitarian efforts and global stability.

Tell our readers a funny episode that happened in your career as an artist.

Right after I graduated from college, I appeared on Hawai’i Five-0 as one of Grace’s classmates that gets taken hostage, and for a lot of the episode, we have to lie down on the ground while the terrorists figure out what to do with us. So of course when the show airs I have to watch it to find myself, and I do…but it’s my butt. And I start to get concerned, like, what if my butt actually gets more airtime than my face? And all my friends were laughing that I should register an additional IMDb, and have two: “Sara Beth Yurow” and “Sara Beth Yurow’s Butt”. Of course I didn’t, because that’s just ridiculous, and also because I’m scared it would be more popular than me!

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